Healthy Food for Your Older Active Dog

Just because your dog is showing a little gray and doesn't have pep like before, it doesn't mean that he can't continue to lead a healthy, active and long life. With this in mind, Natura Pet Products has once again lived up to our commitment to stay on the leading edge of healthful pet nutrition.

Innova Senior Plus Dry Dog Food is the result of a two year long effort to apply the latest senior dog scientific research findings to our popular Innova Senior Plus formula. Until recently, the conventional wisdom was that senior dogs needed low fat and protein foods for optimum health. This was based on the mistaken belief that older dogs had lower nutritional requirements and were not well equipped to handle protein and fat. Recent studies actually show that older dogs have similar nutritional requirements as their younger counterparts, and actually require higher protein and fat!

As a result, Innova Senior Plus features moderately higher levels of protein and fat, and, based on advice from our veterinarian & holistic advisors, Innova Senior Plus has been formulated to contain vitamin E at the maximum level allowed by the AAFCO Dog Food Nutrient Profiles!