Hounds Around Town chose to carry Innova because of its premium ingredients and high quality American manufacturing. 

Human-Grade Ingredients
Innova has been formulated using only fresh, natural, wholesome pet food ingredients from each of the standard five food groups. And their innovative cooking methods ensure pet foods unequalled in healthful, nutritional benefits.

The Dairy Group - Cottage cheese provides plenty of nutrient-rich calcium, protein and vitamins A and B.

The Protein Group - Protein is an integral part of your pet's diet. And Innova's fresh turkey, chicken and herring meats bring more to the food dish than just good flavor - they are lean, excellent sources of protein. High-quality meat protein provides all the essential amino acids required for the proper nutrition of both dogs and cats.

The Vegetable Group - We love the bounty of fresh vegetables that are found in Innova pet foods: carrots, Idaho potatoes, alfalfa sprouts and whole clove Gilroy-grown garlic (high in selenium). These vegetables add the antioxidant vitamins A and C, carbohydrates, fiber and various minerals to the diet. And because these vegetables are fresh, whole, and not pre-processed, the flavors and most of the important nutrients - including the "protector" antioxidants - are locked in.

The Fruit Group -  The fresh, whole apples used in Innova pet foods provide important "protector" nutrients, as well as plenty of carbohydrates and fiber, essential for your pet's good health. The antioxidant vitamin C helps to form healthy new cells and heal wounds. Potassium promotes neuromuscular development. And the antioxidants beta-carotene and vitamin A aid in good vision, bone and tooth development, and building resistance to infections.

The Grain Group - All of the grains in Innova pet foods are natural whole grains (as opposed to cheaper "filler" grains like wheat and corn used by big pet food companies to maximize profits). These whole grains are important sources of B vitamins, carbohydrates, iron, fiber, and selenium. Innova's nutritious barley and brown and white rice provide important complex carbohydrates to support pet activity and exercise.

The Fats and Oils Group - Fats and oils make our food palatable by giving it a desirable smell and flavor. And they're a key dietary source for essential fatty acids needed to maintain healthy skin and coat.

Look at Innova's Ingredients:

Turkey Chicken Chicken Meal Herring Apples Garlic

Potatoes Alfalfa Sprouts Carrots Cottage Cheese Milk Eggs

In addition to these fresh ingredients, Innova contains:

Whole Ground Barley and Whole Ground Brown & White Rice - quality grain sources of highly digestible carbohydrates.

Sunflower Oil and Chicken Fat - ultra high-quality sources of fat... chosen for their skin and coat properties and rich in linoleic acid.

Chicken Meal and Herring - Innova contains only low ash, ground chicken meat and whitefish that provide high quality, highly digestible protein and omega 3 fatty acids, meeting the Hounds Around Town standard for quality protein ingredients.

Lactobacillus Acidophilus, Lactobacillus Casei, Bifidobacterium thermophilum, Enterococcus faecium fermentation product - These beneficial, friendly, bacteria are naturally found in the digestive tract and must be maintained at optimal levels as we age. A sufficient population of these viable naturally-occurring micro-organisms provides healthy B Vitamins and help to optimize the micro flora in the gut.

Vitamins E, C & A (Beta-Carotene), Selenium, Zinc, Manganese - These antioxidant vitamins play a vital role in protecting body cells from the damage caused by chemicals and environmental pollutants such as cigarette smoke, exhaust fumes and smog.

When comparing Innova to other brands, please take special care to notice the following ingredients which Hounds Around Town refuses to carry in our all-natural store: Meat Meal, Animal Fat, Poultry By-Products, Soybean Meal, Rice gluten, Wheat Mids, Peanut Hulls, Wheat Flour, Wheat Bran, Rice Flour, BHA, BHT, Ethoxyquin, Artificial Colors or Flavors, or any other substandard, low-quality, by-product from human food processing (none of which will ever be sold at Hounds Around Town!).

Manufacturing: Pet Food Safety and Quality Control

Because they use only the highest quality human-grade pet food ingredients in Innova dog and cat foods, they have assured Hounds Around Town that they apply the highest quality manufacturing guidelines to our production process. Natura Pet Products has received certifications from the following four organizations: